Mempromosikan Perpustakaan Dengan Teknik Emotional Branding
DOI:
https://doi.org/10.23887/msip.v3i2.3930Keywords:
emotional branding, Library PromotionAbstract
Abstrak
Tulisan ini merupakan kajian teoritis tentang usaha mempromosikan perpustakaan melalui teknik emotional branding. Emotional branding adalah teknik pemasaran yang memiliki tujuan mendekatkan emosi merek (Perpustakaan) dengan konsumen(pemustaka). Perpustakaan yang merupakan penyedia jasa bisa memanfaatkan teknik ini agar pemustaka senantiasa untuk selalu berkunjung ke perpustakaan karena memiliki kedekatan secara emosi dengan perpustakaan, teknik ini dengan melibatkan panca indra pemustaka melalui penglihatan, pendengaran, penciuman, sentuhan, dan rasa. Teknik emotional branding ini bisa dilakukan dengan cara menata halaman perpustakaan, menata ulang desain interior, mengisi AC dan pewangi di ruang perpustakaan, memainkan alunan musik, melengkapi fasilitas WIFI, menyediakan ruangan diskusi. Pengaplikasian emotional branding sebagai sarana promosi perpustakaan menuntut perubahan pola pikir pustakawan untuk berkreasi supaya perpustakaan menjadi tempat yang menyenangkan secara emosional dengan pemustaka.
Kata kunci: emotional branding, promosi perpustakaan
Abstract
This article is a theoretical study of efforts to promote libraries through emotional branding techniques. Emotional branding is a marketing technique that aims to bring brand (library) emotions closer to consumers (library users). Libraries which are service providers can utilize this technique so that users always visit the library because they are emotionally close to the library. This technique involves the user's five senses through sight, hearing, smell, touch and taste. This emotional branding technique can be done by arranging the library yard, rearranging the interior design, filling air conditioning and perfume in the library room, playing music, completing WIFI facilities, providing a discussion room. The application of emotional branding as a means of library promotion requires a change in the mindset of librarians to be creative so that the library becomes an emotionally pleasant place for users.
Keywords : emotional branding, Library Promotion
References
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