IMPLEMENTATION OF THE PROVISIONS OF ARTICLE 7 LETTER A OF LAW NUMBER 8 OF 1999 CONCERNING CONSUMER PROTECTION RELATED TO CONSUMER LOSSES DUE TO FRAUD IN BUYING AND SELLING MOBILE PHONES THROUGH E-COMMERCE

Abstrak

This study aims to find out (1) how the implementation of the provisions of Article 7 letter a of Law No. 8 of 1999 concerning Consumer Protection related to consumer losses due to fraud in buying and selling mobile phones through e-commerce and (2) what are the legal consequences for business actors that harm consumers in terms of buying and selling mobile phones through e-commerce. This type of research is empirical legal research research. The nature of this study is descriptive research analysis. The data and data sources used in this study are (1) premier data, namely data obtained directly from the source by observation and interviews with subjects. (2) secondary data, namely data obtained through literature studies as a complement to premier data. Data collection techniques used by researchers; (1) observation techniques (2) interviews (3) literature studies. Based on the results of the research conducted, it was found that (1) Article 7 Letter A of the Law has not been implemented properly because of the unfulfilled elements of the legal structure, legal substance, and legal culture (2) legal consequences for business actors who harm consumers in terms of buying and selling mobile phones through e-commerce in the form of store closures,  compensation, and prison confinement (criminal).