IMPLEMENTASI KETENTUAN PASAL 4 HURUF (g) jo PASAL 7 HURUF (c) UNDANG-UNDANG NOMOR 8 TAHUN 1999 TENTANG PERLINDUNGAN KONSUMEN TERKAIT ADANYA DISKRIMINASI DALAM HAL PENENTUAN HARGA TERHADAP KONSUMEN TERTENTU (Studi Kasus Di Pasar Merta Sari Candikuning, Bat

Abstract

This study aims to (1) find out the implementation of the provisions of Article 4 letter (g) UUPK in conjunction with Article 7 letter (c) regarding discrimination in terms of pricing towards certain consumers at Merta Sari Candikuning Market, (2) find out the legal consequences for business actors who commit acts of discrimination in terms of pricing towards certain consumers at Pasar Merta Sari Candikuning. The type of research used is empirical juridical research and is descriptive in nature. The sources of legal materials used are (1) primary data, namely data obtained directly from the source, by means of observation and interviews, (2) secondary data, namely data obtained through a second source as a complement to the primary data. The data collection techniques used were (1) observation techniques, (2) interview techniques, (3) document studies. The sampling technique used is non-probability sampling technique, the form of applying non-probability sampling technique is purposive sampling. Data  processing techniques and data analysis using qualitative research. The results of this study show that at Merta Sari Candikuning Market there is true discrimination in terms of price fixing by business actors against certain consumers, consumers and business actors do not know about UUPK due to lack of socialization from the government and officials at Merta Sari Candikuning Market, so that the existence of UUPK is indeed there is, but the implementation in society is still lacking, therefore there are no legal consequences given to business actors related to price discrimination.