COMPARATIVE ANALYSIS OF STANDARD AND EVERYDAY LANGUAGE TRANSLATION IN “PORORO THE LITTLE PENGUIN” CARTOON
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Abstract
This study investigates how standard (formal) versus everyday (colloquial) Indonesian dubbing in Pororo The Little Penguin episode "I Want to Have the Moon" affects original meaning and children's comprehension, addressing a gap in intra-text comparisons analyzed via Skopos Theory. Prior research favors colloquialism broadly but lacks detailed Skopos application to hybrid styles. Employing descriptive qualitative design, data derive from one episode which selected 6 key dialogues transcribed/compared by function, structure, formality and questionnaires from two parents of 3–7-year-olds. Linguistic analysis identifies standard's polite or verbose traits diluting intent (e.g., interrogatives [Data 1]) versus everyday's direct imperatives enhancing accessibility (e.g., Data 3,5), with domestication aligning better to child-centric skopos. Tentative findings show everyday preferred for moral uptake, though standard valued educationally. Skopos validates hybrid strategies for Indonesian children's media. This study implies to develop briefs prioritizing colloquial accessibility with formal norms.
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References
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