Contribution of Education Service Quality, School Image, School Culture and Education Costs to Students' Decisions to Continue Education to Private High Schools in Buleleng District.

Luh Eka  Wahyuni; I Gusti Ketut Arya Sunu; I Putu Wisna Ariawan

doi:10.23887/jurnal_ap.v14i2.1861

L.E. Wahyuni Universitas Pendidikan Ganesha
I.G.K.A. Sunu Universitas Pendidikan Ganesha
I.P.W. Ariawan Universitas Pendidikan Ganesha

DOI: https://doi.org/10.23887/jurnal_ap.v14i2.1861

Keywords: contribution, decision making, education costs, quality of education services, school culture, school image

Abstract

This study aims to 1) find out how much the quality of education services contributes to students' decisions to continue their education to private high schools in the Buleleng sub-district, 2) find out how much the school's image contributes to students' decisions to continue their education to private high schools in the Buleleng sub-district, 3) find out how the large contribution of school culture to students' decisions to continue their education to private high schools in the Buleleng sub-district, 4) find out how much the contribution of education costs to students' decisions to continue their education to private high schools in the Buleleng sub-district, 5) find out how the quality of education services, school image, school culture contributes, and the cost of education on students' decisions to continue their education to private high schools in the Buleleng sub-district. In this regard, the study was designed as a quantitative study using a sample of 73 people from a population of 731 private high school students. Sampling members using proportionate stratified random sampling technique. The independent variables in this study are the quality of education services, school image, school culture and education costs. While the dependent variable is the student's decision. Data was collected using the questionnaire method which was then analyzed using multiple linear regression analysis. The results showed that: (1) there was a significant contribution to the quality of education services to student decisions by 34.6%, (2) there was a significant contribution to school image to student decisions by -12.97%, (3) there was a significant contribution to culture schools to student decisions by 47,9%, (4) there is a significant contribution of education costs to student decisions by 30% and (5) there is a significant contribution simultaneously between the quality of education services, school image, school culture and education costs on student decision making by 81.2% and the remaining 18.8% is explained by other variables outside the research.

References

Adam. (2000). Perilaku Organisasi. Jakarta: Sinar Baru Algesindo.

Azwar, S. (2010). Metode Penelitian. Yogyakarta: Pustaka Pelajar.

Undang-undang RI Tentang Sistem Pendidikan Nasional, Pub. L. No. 20 tahun 2003 (2003).

Dermawan, R. (2016). Pengambilan Keputusan Landasan Filosofis, Konsep dan Aplikasi. Bandung : Alfabeta.

Lubis, A. S. (2020). The Influence of School Facilities and Educational Cost on Students Decision Making to Continue Education to Senior High School Al Ulum Terpadu with the School Location as Moderating Variable. International Conference of ASEAN Perspective and Policy, 2(1). http://download.garuda.kemdikbud.go. id/article.php?article=1055216&val=15793&title=The Influence of School Facilities and Educational Cost on Students Decision Making to Continue Education to Senior High School Al Ulum Terpadu with the School Location as Moderating Variable

Permendikbud 16 tahun 2016 tentang Jumlah minimal dan maksimal akseptor didik dalam satu rombongan belajar, (2016).

Pinem, I., Widodo, S. E., & Santoso, B. (2021). The Influence Of School Culture And Image On The Decision Of Choosing Private High Schools In The East Jakarta Region. Turkish Journal of Computer and Mathematics Education, 12(7), 2975–2978. https://www.proquest.com/scholarly-journals/influence-school-culture-image-on-decision/docview/2623612930/se-2%0Ahttps://media.proquest.com/media/hms/ PFT/1/GGl7M?_a=ChgyMDIyMDYwOTAxMTcxMjkwNDoxMjMyMjASBTkxMTAwGgpPTkVfU0VBUkNIIg8xMzkuMTkzLjExMC4yNTMqBzIwND

Robbins Stephen, P. (2007). Perilaku Organisasi, Jilid 1 & 2, Bahasa :Hadyana Pujaatmaka. Indeks Kelompok Gramedia.

Rusdi, M., & Ali, M. M. (2020). Kontribusi kualitas layanan pendidikan dan citra sekolah mengenai Kepuasan Dan Implikasinya Terhadap Loyalitas Siswa Smk Pgri 35 Jakarta. Jurnal Pendiidikan, 2(29), 135–145. http://lib.unnes.ac.id/35948/1/71 01415138_Optimized.pdf

Schiffman, L. G. dan L. L. K. (2015). Consumer Behavior Tenth. Edition: Pearason Education.

Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. ALFABETA.

Triwijayanti, N., Sanoto, H., & Paseleng, M. (2022). Pengaruh Kualitas Layanan Pendidikan, Budaya Sekolah, Citra Sekolah Terhadap Kepuasan Orang Tua. Scholaria: Jurnal Pendidikan Dan Kebudayaan, 12(1), 74–80. https://doi.org/10.24246/j.js.2022. v12.i1.p74-80