INTEGRATING AI AND LOCAL CULTURE IN ESP LEARNING: ENHANCING ENGLISH BROADCASTING SKILLS FOR COMMUNICATION SCIENCE STUDENTS
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Abstract
This study explores the integration of Artificial Intelligence (AI) and local cultural identity in English for Specific Purposes (ESP) classrooms in Biak Papua. The purpose is to examine how AI-driven learning can be adapted to include culturally relevant materials, enhancing students’ engagement and language proficiency. A mixed-methods approach was employed, combining surveys, interviews, aclassroom observations. The performance tests were conducted to evaluate language development. Data were analyzed using both qualitative thematic analysis and quantitative statistical methods. The results indicate that AI-assisted learning, when infused with local cultural elements, significantly improves students' motivation, comprehension, and language retention. The study concludes that integrating cultural identity into AI-driven ESP instruction fosters a more meaningful and effective learning experience, bridging global technological advancements with local educational needs.
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References
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